From December 10 to 12 2025, I had the pleasure of speaking at the Booking Manager Summit in Zagreb, invited by the MMK team to run workshops focused on Mailchimp and practical email marketing for businesses in the booking and yachting industry.
It was genuinely a great experience to be part of a summit that brings together professionals who are deeply focused on growth, structure, and smarter use of digital tools. A special thank you to Nadia, Lorena, and the rest of the MMK team for the invitation and for hosting such a well-organized and inspiring event.
One of the most interesting takeaways from the summit was the high level of interest and engagement during both workshops. The rooms were well attended, questions were practical, and the discussions went far beyond basic "how-to" topics.
That confirms something I see again and again in my daily work:
👉 Email marketing is still one of the most important and misunderstood channels in modern marketing.
Despite new platforms, AI tools, and changing algorithms, email remains:
One of the most cost-effective marketing channels
Fully owned by the business, not rented from a platform
Highly measurable and optimisable
Essential for long-term customer relationships
And Mailchimp continues to be one of the most commonly used email marketing platform among marketing teams – from small businesses to larger organisations.
Some might ask: Is there really anything new to say about Mailchimp and email marketing?
The answer is clearly yes.
Mailchimp continues to evolve with:
Smarter automation
Deeper segmentation and personalization
Better reporting and revenue attribution
Growing use of AI to support marketers (not replace them)
At the same time, many businesses still struggle with:
Relevance vs. frequency
Poor data structure
Underused automations
Newsletters that don't drive engagement or revenue
This creates a strong demand for practical, experience-based talks, not theory – especially at industry-specific events like the Booking Manager Summit.
Beyond the workshops, it was inspiring to meet so many professionals from the yachting and booking industry and to hear the perspectives of other speakers at the summit. Events like this are a reminder that strong marketing fundamentals apply across industries – but the way they are implemented must always fit the business reality.
Being part of the Booking Manager Summit reinforced how valuable hands-on, real-world email marketing knowledgeis for marketing teams and decision-makers.
I'm available for:
Conference talks
Workshops and masterclasses
Industry-specific events
Internal team sessions
All sessions are tailored to the audience and focus on making email marketing and Mailchimp actually work in practice, not just in theory.
If you're organising an event and want a speaker who combines strategy, hands-on platform knowledge, and real client experience, feel free to reach out.
Email marketing isn't going away – and judging by the interest in Zagreb, it's more relevant than ever.
The Booking Manager Summit is an international conference bringing together professionals from the booking, yachting, and hospitality industries. The summit focuses on growth, technology, and practical strategies that help businesses improve performance and operations.
At the Booking Manager Summit in Zagreb, Stefan Mikkelsen held workshops focused on email marketing and Mailchimp. The sessions covered how businesses can use email marketing more strategically, improve relevance, and turn Mailchimp into a measurable and revenue-driving marketing channel.
Email marketing remains one of the most effective digital marketing channels because businesses fully own their email lists, can personalize communication, and measure performance in detail. Unlike social media, email marketing is not dependent on changing algorithms and continues to deliver strong ROI.
Mailchimp is popular because it combines ease of use with powerful features such as automation, segmentation, personalization, analytics, and AI-assisted tools. It scales well from small businesses to larger organisations, making it a common choice for marketing teams worldwide.
Yes. Mailchimp is continuously updated with new features, improved automations, smarter reporting, and AI-driven functionality. Many businesses only use a fraction of the platform's capabilities, which is why training, workshops, and expert talks remain highly relevant.
Email marketing and Mailchimp are relevant across industries, including hospitality, yachting, e-commerce, B2B, SaaS, and service-based businesses. The strategy and setup are always adapted to the specific industry and business model.
Yes. Stefan Mikkelsen is available for conference talks, workshops, masterclasses, and internal training sessions. All sessions are tailored to the audience and focus on practical, real-world email marketing and Mailchimp use.
The workshops are based on real client experience and focus on solving practical challenges such as relevance, data structure, automation, and performance measurement — not just platform features or theory.
You can get in touch directly via contact@nomiro.com to discuss your event, audience, and goals. Each speaking engagement is customised to ensure maximum value for attendees.
One of the most powerful — and most overlooked — advantages of Mailchimp is its ability to help you test your email marketing efforts. With features like A/B split testing and multivariate testing, Mailchimp makes it easy to learn what actually resonates with your audience instead of relying on assumptions.
