Insights from a Mailchimp Expert

Segmentation is one of those concepts most marketers think they understand—until they actually try to use it in practice.

From December 10 to 12 2025, I had the pleasure of speaking at the Booking Manager Summit in Zagreb, invited by the MMK team to run workshops focused on Mailchimp and practical email marketing for businesses in the booking and yachting industry.

Designing email newsletters has traditionally been a compromise.
Either you work inside the email platform and accept design limitations, or you design freely elsewhere and struggle to get the result into your ESP without breaking layout or responsiveness.

Most of my clients already use Canva.

Gmail is rolling out some of its most impactful inbox changes in years — updates that go far beyond a refreshed interface and affect how your messages are ranked, categorized, and acted on.

Why Relevance Beats Routine in Email Marketing

One of the most powerful — and most overlooked — advantages of Mailchimp is its ability to help you test your email marketing efforts. With features like A/B split testing and multivariate testing, Mailchimp makes it easy to learn what actually resonates with your audience instead of relying on assumptions.

The Numbers Don't Lie: Personalization Works

Why It's Easier Than You Think — and How to Do It Right

And Why You Shouldn't Fear DNS Changes

Why They Matter and How to Set Them Up Without Feeling Overwhelmed

A Complete Guide From a Certified Mailchimp Expert

And How to Clean Inactive & Irrelevant Contacts to Keep Costs Down